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We aim to promote positive steps towards the
STEADY STATE ECONOMY
Infinite economic growth on a finite planet is impossible. There has to be a better way to run the economy.
The economy should not be viewed as an idiot machine dedicated to maximizing waste. Its ultimate purpose is the maintenance and enjoyment of life for a long time (not forever) at a sufficient level of wealth for a good (not luxurious) life.
Prof Herman Daly (a founder of ecological economics)
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