We aim to promote positive steps towards the
STEADY STATE ECONOMY
Infinite economic growth on a finite planet is impossible. There has to be a better way to run the economy.
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The economy should not be viewed as an idiot machine dedicated to maximizing waste. Its ultimate purpose is the maintenance and enjoyment of life for a long time (not forever) at a sufficient level of wealth for a good (not luxurious) life.
Prof Herman Daly (a founder of ecological economics)